This is a guest article by Josiah Mackenzie, director of business development at ReviewPro.
We all want to establish ways to increase direct sales and maximize revenue using reviews and customer-created content.
As Adele Gutman of HK Hotels recently noted: “Reputation IS revenue”. This is something that plays a key role in creating inbound demand.
Read full story at: http://www.tnooz.com/2011/08/19/how-to/how-to-increase-sales-and-maximize-revenue-with-travel-reviews/
