NASHVILLE, Tennessee—There is a war being fought on the “mobile” battlefield, and if you’re not charging forward, you risk losing your guests, according to panelists during last week’s third annual Hotel Data Conference.
Though not every participant of the “Social and mobile: Where’s the ROI?” breakout session shared the same enthusiasm for this next great frontier in hotel marketing, they were able to agree on five key points during the rapid-fire, 60-minute debate.
1. Get in the mobile game
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