Influence of Facebook and the web social graph kicking in, as a survey finds pictures posted on the social network are having a direct impact of purchasing behaviour.
The study of 3,000 Brits by Teletext Holidays (not Facebook, incidentally) found 13% had gone on to book a trip at the same or similar destination after seeing images posted by their “friends” on the omnipresent service.
The finding was part of a wider look at influential factors when people research and book a trip, with 27% claiming they go on to book somewhere after learning about a particular destination or product.
Read full story at: http://www.tnooz.com/2011/08/03/news/one-in-eight-claim-facebook-photos-inspire-them-to-book-a-destination/
