Google’s entry into the hotel business is shaping up — literally.
Google is testing Google Hotel Finder, a tool that enables you to edit shapes within an area of a city to depict where you might want to stay, and delivers Google Places reviews and advertisements from online travel agencies to book the properties.
Google Hotel Finder, launched as an experiment in the U.S. only, has some googlish features which appear to be unique.
Read full story at: http://www.tnooz.com/2011/07/28/news/google-integrates-online-travel-agency-ads-into-new-google-hotel-finder/