With peak vacation season upon us, a new study from mobile ad network Mojiva and Insight Express takes a look at travel planning via mobile. The upshot of the survey was that nearly three quarters of (73%) consumers book their travel plans a month or less in advance so it's not too late to target people during the peak summer travel season.
That and other findings were based on a survey of 180 mobile users in the Mojiva network in May and June. That's not the biggest sample size, so draw your own conclusions. The study also found that six in 10 people were open to booking specific trip components -- hotel, flights, vacation packages -- using a mobile device. And the biggest chunk of those surveyed -- 43% -- said they would feel most comfortable spending $200 or less when booking travel through mobile gadgets.
When it comes to travel, $200 doesn't buy much, though. Forget about staying overnight at a major hotel in just about any world capital. Maybe a short domestic flight, or a rental car for a week or less? In short, less than half of mobile users would be willing to book through mobile and those that do won't be spending a lot through the channel.
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