Interesting new feature from air travel social network Planely with an upgrade to the platform so users can locate other passengers with similar interests.
The Danish startup [TLabs Showcase - Planely], a service which tries to connect passengers on particular routes, using LinkedIn, Facebook as well as its own platform, now allows users to tell the system about their favourite brands.
For example, users can select which media brands they read (such as TechCrunch, Mashable, FlyerTalk), logos of which are then added to the passenger’s profile.
Read full story at: http://www.tnooz.com/2011/07/13/news/find-fellow-air-passengers-based-on-what-they-brands-they-love/