When lodging owners in the U.S. are crafting their marketing strategies, they see social media and mobile as more important than email marketing and paid listings on user-review websites.
Those are some of the findings in a new TripAdvisor Accommodation Owners Survey in which social media (39%) and mobile (27%) edged out email marketing (22%) and paid listings on review sites (17%) among the top marketing priorities for 770 hoteliers, B&B owners and inkeepers who submitted completed surveys.
The survey, conducted May 18 to June 3, was emailed to a random sampling of U.S. accommodation businesses who are registered owners on TripAdvisor, Business Listings subscribers, and accommodations owners who are neither registered as owners on TripAdvisors nor subscribers.
Read full story at: http://www.tnooz.com/2011/06/22/mobile/tripadvisor-survey-social-media-mobile-more-important-than-email-marketing/
