A significant milestone is looming in the coming weeks which may well demonstrate the importance of mobile to travel companies and how they communicate with customers.
Speaking at the TechCrunch Disrupt conference in New York this week, Google vice president of location and local services Marissa Meyer predicted a sea-change in how people use maps to locate local information.
Meyer says that by June this year the majority of searches being carried out on Google Maps will swing from desktop computers to mobile devices.
The current ratio is around 60% in favour of desktops, Meyer says, although this often switches at weekends when users are out of their offices or homes and doing activities that may require research on-the-road.
Read the full story at: http://www.tnooz.com/2011/05/25/mobile/coming-soon-more-searches-on-google-maps-from-mobiles-than-desktops/
