Google is quietly trying out some new functionality around flight searches, using the UK as a test bed to display journey duration and available airlines.
Not available to all users as yet, some route queries are returning flight information not normally seen ahead of organic search results.
In the example above (”flights to barcelona”) the user sees a list of airlines and flight times to Barcelona from a number of UK airports.
Perhaps the really interesting bit is what happens when the user selects the “show all non-stop routes to Barcelona” tab:
Now the results also include flight times and available airlines from destinations all around Europe, as well as an airline serving the route.
Read the full story at:http://www.tnooz.com/2011/05/24/news/google-testing-new-display-for-flight-search-results/
