Social media is a 'top eight' driver of traffic for 78% of travel sites according a recent study of the "digital competency" of travel brands, with airlines and hotels dominating the leading brands in the study.
Perhaps more interesting is the fact that people are as likely to return to social media after they have visited the site. Travel sites are part of a social media experience online and brands should do more to capitalise on this behaviour.
The latest L2 Digital IQ Index for travel report evaluates the 'digital competency' of brands in the travel industry, from their own site, to their digital marketing, mobile experience and use of social media.
Read the full story at: http://econsultancy.com/us/blog/7538-social-media-significant-traffic-source-for-78-of-travel-sites?utm_medium=feeds&utm_source=blog
