The recession’s relentless belt-tightening and the exploding use of online tools have fundamentally changed the way corporate travel is marketed and booked. Business travelers’ growing facility with technology has played an important role in this evolution.
“As business travelers push to find the best deals and make their trips as convenient as possible, they are using new and varied channels to research, book and stay connected on the road,” said Victoria Petrock, eMarketer research analyst and author of the new report, “Business Travel: Online Tools Set New Agenda.” “Travel managers must work with the other players in the space to harness online tools and develop programs that balance individuals’ do-it-yourself capabilities with systems and processes that improve compliance and deliver streamlined and productive travel experiences.”
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