Vacation rental giant HomeAway has acquired Second Porch, a service which allows homeowners and professional rental companies to promote properties through social media.
Terms of the deal to buy Second Porch, which has five members on the team, were not disclosed as part of the announcement today.
Second Porch works by putting the process of searching for a vacation rental property into social media, namely Facebook.
Read the full story at: http://www.tnooz.com/2011/05/11/news/homeaway-buys-social-media-driven-vacation-rental-platform-second-porch/