NB: This is a guest post by Kate Waite of Dot Tourism, a digital branding and online marketing agency.
A popular new design trend that seems to be taking off is the use of full screen image backgrounds on travel websites.
There are several hotels and resorts which have picked up on this trend and used it to great effect delivering some very stylish websites.
The use of strong destination images and beautiful shots to reflect the ambiance and atmosphere of a property is not a new concept in hotel marketing.
With more and more people accessing the internet with large monitors and fast connections it is possible to produce sites which utilize very large images to have a strong visual impact.
When implemented properly and combined with mobile browser friendly versions, the use of full screen photography offers an attention grabbing way to allow the look and feel of the property to dominate the design without negatively affecting the user experience.