Orbitz and Expedia go Hollywood on Facebook
If you monitor the efforts of Orbitz and Expedia on Facebook, then you’d have to conclude that travelers are demanding lots of celebrity gossip and contests.
Both online travel agencies are following the formula.
The Are You in the Know? page is chock full of celebrity hoopla and emphasizes interactivity with polls and questions for friends.
One poll asks: “Which celebrity would you take on vacation with you?” Your choices are Ashton Kutcher, Jennifer Lopez, Jon Stewart, Johnny Depp or Angelina Jolie.
Read the full story at: http://www.tnooz.com/2011/05/03/news/orbitz-and-expedia-go-hollywood-on-facebook/