Both online travel agencies are following the formula.
The Are You in the Know? page is chock full of celebrity hoopla and emphasizes interactivity with polls and questions for friends.
One poll asks: “Which celebrity would you take on vacation with you?” Your choices are Ashton Kutcher, Jennifer Lopez, Jon Stewart, Johnny Depp or Angelina Jolie.
Read the full story at: http://www.tnooz.com/2011/05/03/news/orbitz-and-expedia-go-hollywood-on-facebook/