Okay, officially the most bizarre travel social media campaign of the year… perhaps. Dutch airline KLM is to cover an entire aircraft with faces of fans from its Facebook page.
The idea behind the Tile & Inspire campaign is to tap into the once popular tradition in the Netherlands of placing ornate blue ceramic tiles – known as Delft – around a person’s home.
Read the full story at: http://www.tnooz.com/2011/04/28/news/klm-wants-faces-of-facebook-fans-on-the-side-of-an-aircraft/
