TripAdvisorhas become probably the most high profile travel company to dip its toes into the still somewhat experimental waters of augmented reality.
An upgrade this week to its existing smartphone and iPad applications gives users the opportunity to use a device’s camera and GPS technology to pinpoint points of interest and other markers contained in the TripAdvisor system.
Similar to other AR-enabled services, users see a label overlay on the screen of the device, with snippets of information such as name, overall rating and a link to the main TripAdvisor site.
Read the full story at: http://www.tnooz.com/2011/04/13/mobile/tripadvisor-adds-augmented-reality-to-mobile-and-ipad-apps/
