Talk about advertising impressions.
Imagine walking into a restroom in Chicago’s O’Hare Airport, approaching the mirror and seeing a big brand advertisement instead of your own smiling face.
Within seconds, the advertisement transforms and appears in the upper-right corner of the mirror so you can wash your hands in peace.
And, from the advertiser’s perspective, take in the commercial pitch.
This is what’s taking place at O’Hare as Clear Channel Airports, in partnership with Mirrus, has unveiled digital advertising in up to 150 bathroom mirrors at the airport.