KLM is trying a new way of attracting older passengers to check its flight schedules and trip planning service by creating an online music quiz.
Fresh from the success of its KLM Surprise project, where passengers were identified using social media and then given gifts in departure lounges, airline officials have developed the KLM Jukebox Journey.
The idea is very simple: visitors to the site are asked a series of music related questions (quite easy), with each having a location theme where KLM just happens to fly to.
Read the full story at : http://www.tnooz.com/2011/02/16/news/33490/
