Google Places now is officially a risky business for Expedia and its hotel review site, TripAdvisor.
In Expedia’s Inc. 2010 10-K report, published Feb. 11, 2011, the company cites Google Places as a risk factor to its businesses. Expedia states:
“For example, Google, through its launch of Google Places and its proposed acquisition of ITA Software, if completed, as well as Bing, through its launch of Bing Travel, each took steps during 2010 to appeal more directly to travel customers, which could lead to diversion of customer traffic to their own websites or those of a favored partner, or undermine our ability to obtain prominent placement in paid or unpaid search results at a reasonable cost, or at all.”
Read the full story at: http://www.tnooz.com/2011/02/11/news/google-places-becomes-expedia-risk-factor/