Until now, only a limited number of advertisers could show hotel pricing and availability in Google Maps, but now Google is expanding its pay-for-click hotel price advertising program.
In a Google Places support forum posting Feb. 4, Brianna, a Google employee, describes the expansion:
“What you’re seeing is a new feature that shows price and availability for hotels. We’re currently working with a number of partners to allow users to click through and begin the booking process. In addition, we’re working to expand these partnerships and exploring ways to allow individual hoteliers to easily share updated pricing /availability. In the interim, you can already add direct booking links in Google Places. Thanks for your excitement about participating; we’re looking forward to opening this up to more partners.”
Trust International, the Frankfurt-based hotel CRS vendor, is one of Google’s new partners in expanding the hotel price ad program in Google Maps.
Read the full story at:http://www.tnooz.com/2011/02/08/news/google-expands-hotel-price-ads-in-google-maps/