STR Global releases global hotel performance results for the Americas, Asia/Pacific, Europe and Middle East/Africa regions for year-end 2010 and December 2010. All regions reported increases in all three key performance measurements - occupancy, average daily rate, and revenue per available room.
Hotels in the Asia/Pacific region experienced increases in all three key performance metrics for year-end 2010 when reported in U.S. dollars, according to data compiled by STR Global.
In year-over-year measurements, the Asia/Pacific region’s occupancy rose 8.9 percent to 66.0 percent, average daily rate increased 11.4 percent to US$132.80, and revenue per available room jumped 21.3 percent to US$87.69.
“Asia/Pacific was the star performer during 2010. It was the only region to report double-digit RevPAR growth at year-end”, said Elizabeth Randall, managing director of STR Global. “Demand came back strongly across the region due to better economic conditions and events such as the World Expo in Shanghai. Absolute RevPAR now lags 2008 peaks by only (US)$1.60.”
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