Cathay Pacific nicely illustrating the power of Facebook pages and enthusiasm by brand fans this week to have a bit of fun when an incentive is dangled in front of them.
The Hong Kong-based airline launched a competition this week, hosted and promoted purely via social media – and appears to have succeeded, at least in terms of gaining entries.
Called “Where In the World Would You Go For 80 Days?”, users are encourage to produce a short video, send pictures or simply write where they would go around the world if they had 80 days to use up on the Cathay Pacific and DragonAir network of flights.
Read the full story at:http://www.tnooz.com/2011/01/28/news/how-facebook-can-work-for-travel-competitions/
