Sabre and American Airlines pledged not to make any public comments about their truce, but in an email to customers, Sabre urged travel agents and corporate clients to “let your voice be heard…”
“AA has committed to approaching these talks in good faith,” Chris Kroeger, Sabre Travel Network’s senior vice president, marketing, wrote to travel agency and corporate customers. “You can help us hold AA to that commitment by continuing to let your voice be heard so that AA and other carriers understand that what you want is the value of transparent, efficient comparison shopping, not unproven, costly one-off systems that would make comparison shopping more difficult.”
“On a personal note, we want to thank you for your ongoing support for the principle of a transparent and efficient marketplace,” Kroeger added. “We will continue to keep you apprised of new developments in this process.”
Asked to comment about Sabre’s email to customers, American Airlines wasn’t backing down.