StudentUniverse is the latest in a line of online travel agencies seeing the benefit of getting into the media space, this time through the creation of a media network.
The OTA launched StudentUniverse Media this week, aimed at funnelling the millions of advertising spend targeting students and young travellers into a network of publisher sites.
SUM will placing digital ads online and in emails through the parent site but, but importantly, as well as through its network of partner sites targeted to college students and youth.
Read the full story at:http://www.tnooz.com/2011/01/20/news/online-agency-studentuniverse-launches-media-network/
