The hotel industry has just experienced the most tumultuous two years in its history, underscored by epic downturns in both occupancy and average daily rate, and then followed by a swift recovery in many markets during the past few quarters. As the dawn of 2011 approaches, demand has returned to many markets—in some cases to pre-recession levels. Owners and operators are eager to see rates rebound and drive profitability back into the industry.
As the race to recovery continues, many are talking about the role and value of online travel agencies and other online sites in a hotel’s distribution strategy. As you think about this issue for your hotel or hotels, consider these best practices for working with these partners.