The survey of around 1,000 UK residents that took a holiday during 2010 found that one in three consulted some form of social media during the planning phase of their trip.
Or, alternatively, of course, 64% didn’t use any social media – TripAdvisor, Facebook, Twitter, blogs etc – in any way at all.
Read the full story at http://www.tnooz.com/2010/11/08/news/stats-how-travellers-use-social-media-or-not/
