AA vs. Orbitz: First Move Toward End of the GDS Era?
American Airlines said it will end its participation in Orbitz and Orbitz for Business on Dec. 1, in what Orbitz chief Barney Harford termed “the first salvo” fired in the carrier’s “broad attack on the distribution landscape.”
In a conference call with analysts to discuss third-quarter earnings, Harford indicated that the dispute centered on American’s direct-connect strategy.
The carrier has been clear about its plans to connect directly with large travel distributors such as online travel agencies and major travel management companies. It would connect with smaller agencies and other distributors via third parties, such as Farelogix. Ultimately, American has said, it will sever its Edifact connections with GDSs. It would, however, offer its XML direct connection to GDSs.
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