UpTake acquired a Palo Alto neighbor and competitor, RealTravel, for an undisclosed sum.
Both companies aggregate travel content about hotels and destinations, combine them with user generated content and offer travel recommendations to consumers.
“With the addition of RealTravel, UpTake Networks intends to accelerate their investment in the online travel research experience and drive more free, qualified leads back to travel sites,” UpTake stated.
Yen Lee, president of UpTake, says UpTake was looking for ways to accelerate its business through an acquisition and that RealTravel was an easy choice because of its complementary vision and similar technology.
Read the full story at: http://www.tnooz.com/2010/11/04/news/uptake-acquires-realtravel-relaunches-homepage/