TripAdvisor is a behemoth, a new TravelPost is looming and there are countless other competitors, so how do you run a successful business in the hotel review and user-generated content space?
It’s a question that travel companies, from airlines to hotels and metasearch firms, grapple with every day in their respective sectors.
Aditi Gokhale, general manager of Travelocity’s IgoUgo unit since late last year, has the obvious answer — differentiate.
Read the full story at:http://www.tnooz.com/2010/10/28/news/how-do-you-differentiate-in-travel-ask-igougo/
