InterContinental Hotels Group announces the hospitality industry’s first pilot of a mobile-based front desk bypass solution that gives guests at the Holiday Inn & Suites Chicago O’Hare Rosemont and the Holiday Inn Express Houston Downtown the freedom of choice. As part of the pilot that began this month, travelers visiting the two pilot locations can choose between MobileKey access to their guestroom or continue to check-in the traditional way and obtain a plastic keycard prior to going to their room.
“Through technology we are able to find new ways to enhance the guest experience at our hotels. More and more of our guests - especially Gen Y and business travelers - are looking for simpler, more efficient ways to check-in and get to their rooms,” said Bryson Koehler, senior vice president of revenue and guest technology, IHG. “Due to the proliferation of mobile devices, a MobileKey could be a great option. With all the interest in MobileKey, we’ve created a blog called IHG Innovation Center. The blog will help our guests and consumers stay up-to-date about the latest news surrounding the pilot, interact with us directly and ask questions. We also hope that our guests will tell us what they think about MobileKey.”
Read the full story at: http://www.hotelmarketing.com/index.php/content/article/ihg_pilots_mobile_room_key_solution/