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The Real Cost of Online Travel Agencies

10/09/2010| 3:59:21 PM|

For some hotels, particularly in 2009, OTAs were an essential marketing channel for staying alive. However, 2010 has been a different story, and 2011 will be an even more different story.

So, in the midst of budget seasons for most hotels, let’s look at the true cost of this business as we would examine any cost at our hotel. Because of their business model, OTAs are often an overlooked cost that is not included in annual marketing budgets. (OTAs very wisely retain their commission at the point of sale.)  So, hotels never feel the pinch of the “cost” of that piece of business.

Read the full story at http://www.hotelinteractive.com/article.aspx?articleid=18354

TAGS: hotel marketing | OTA
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