Google gives high marks to a Kerala Tourism marketing drive and claims the destination marketing organization is the first to reach out to inbound travelers through such a mobile campaign.
The tourism board calls Kerala, kocated at the southwestern tip of India along the Arabian Sea, ”God’s own country.”
Kerala Tourism’s iPhone and iPad campaign revolves around a short video, which Google posted on its Google Mobile Ads Blog.
Read the full story at: http://www.tnooz.com/2010/09/24/mobile/google-touts-kerala-tourism-board-mobile-campaign-and-admob/