I am often approached by suppliers (mainly hotels) telling me that they have opened a twitter account, started a blog or set up a Facebook fan page but nothing is happening.
“What should I do?” they say. “I joined all the social networks but there is nothing there!”
From these discussions I have developed five steps for a supplier on how to plan, set up and execute a social media strategy.
I have previously covered trend driving social media adoption, but in this post I want to provide more detailed advice on implementing a social media strategy.