A survey of travel consumers has found a third would be less likely to use a mobile travel website or application if the service malfunctioned during use.
The poll of nearly 800 US travellers, conducted by mobile platform firm Kony in conjunction with research firm PhoCusWright, also found that a quarter would would tell others about their bad experience.
A fifth claimed they would find another mobile application to use.
It’s not all bad news for app providers. Some 36% said they would switch to the company’s website as an alternative and 33% would simply ring the provider.