US carrier Delta has secured bragging rights as the first airline to fully integrate a search AND booking engine into a Facebook page.
Airlines had until this week only managed to place flight search facilities into fan pages, with the user being re-directed to the carrier’s main and external website to obtain results and make bookings.
It was thought European low-cost carrier EasyJet would be the first to cross the finish line with a fully functioning booking system, having talked up the idea a number of times in recent months and paying plenty of attention to the flight search element of its fan page.
Read the full story at:http://www.tnooz.com/2010/08/12/news/delta-beats-easyjet-as-first-airline-to-offer-booking-engine-within-facebook/