Fly.com introduced multi-city search to its U.S. website and separately is testing TV ads in the U.S. as a prelude to a possible national television campaign.
Justin Soffer, general manager, N. America, of Fly.com, says the ability to search multiple city pairs at once was the most-requested feature that Fly.com users wanted to see added.
With multi-city search, consumers can search for up to six origin and destination pairs at once.
Some comparison shopping sites – Kayak and Bing Travel, for instance — have multi-city search and others — including FareCompare and Skyscanner — don’t offer the service.
In addition to round-trip, one-way and multi-city searches, Kayak also offers a weekend (Friday to Sunday) flight search.