As social network traffic increases beyond search engine traffic, sites that were previously reliant on Google and chums are doing their best to address this by adapting their strategy for the social web with more engaging content.
As this happens, it actually presents a huge opportunity for public relations professionals.
I started thinking about this after I met recently with the new global content manager for Cheapflights Media.
Read the full story at http://www.tnooz.com/2010/07/05/news/should-travel-pr-companies-stop-trying-to-woo-old-media-and-switch-to-travel-retail-sites/
