The World Explorer product sits on a beta URL within BA.com, uses Google Maps for the interface and is the result of work carried out between BA and Adobe for their Flex web system.
Similar to the Amadeus Affinity Shopper project created in late-2009 and since adopted by Lufthansa, World Explorer allows users to discover routes on the BA network based on whether the destination is recommended for different holidays, including romantic, beach, culture, nightlife, food and family.
Read the full story at http://www.tnooz.com/2010/06/18/news/british-airways-debuts-world-explorer-trip-planning-service/
