With the web waking up to the power of Facebook as a starting point for advertising and exposure, travel brands are trying everything possible to capture audiences.
The reason? Well, one piece of evidence is contained in this Hitwise chart from March 2010, shown almost every time the social network’s increasing influence on web usage needs to be demonstrated.
So the mad scramble has begun in earnest by travel brands to seize the opportunity to befriend and woo Facebookers with helpful, unusual or quirky bits of functionality contained with their fan pages.
Read the full story at: http://www.tnooz.com/2010/05/27/news/facebook-becomes-the-place-the-quirky-travel-promotions/