Two years ago I wrote a blog post outlining the developments I would make if I were responsible for Google’s travel industry strategy.
With the speculation that Google is in negotiations to buy ITA Software (the system behind many leading flight meta search sites), I thought it was time to revisit that article and see whether I was right or not, and what I would advise now.
In May 2008, I speculated that Google should work around three key themes:
Owning the traveller profile
Increasing content that can have adverts served against them
Product metasearch
Read the full story at http://www.tnooz.com/2010/05/10/news/six-things-google-could-do-next-in-travel/
