allhotels is emerging as Travelocity’s answer to Priceline’s Booking.com and Expedia’s Venere.
allhotels, which Travelocity picked up in its 2005 acquisition of lastminute.com, has been redesigned and it’s now using the retail model to go after the hotel-only crowd in Europe, Latin America, the U.S. and Asia.
The hotel-only website now bypasses the GDS for inventory and establishes relationships directly with channel managers and independent hotels.
With allhotels no longer paying a heavy GDS-booking-fee tab, it can earn higher commission margins and has more flexibility as it seeks rapidly to sign on new hotel partners in Europe, Asia and Latin America.
Read the full story at: http://www.tnooz.com/2010/04/30/news/travelocity-revs-up-allhotels-as-an-answer-to-priceline-in-europe-asia-latin-america/