Is ITA Software’s airline-hosting business a deal-breaker or a deal-maker with Google?
While myriad press reports say Google and ITA Software are close to a merger deal, with Google poised to shell out about $1 billion for ITA Software, numerous pundits have characterized the acquisition as a perfect cultural and business fit.
And, in a lot of ways, indeed it is.
After all, there are a bunch of computer-engineer braniacs and otherwise very-talented people at West Coast (Google) and East Coast (ITA Software).
And ITA’s QPX shopping and pricing engine has a grip on airline website (Continental, Hawaiian, American Airlnes, US Airways, United, Air Canada, LOT, Alitalia), online travel agency (Orbitz, CheapTickets, Hotwire) and metasearch (Kayak, SideStep, FareCompare, Fly.com, TripAdvisor, Bing Travel) flight search.
Read the full story at：http://www.tnooz.com/2010/04/23/news/is-google-ita-really-a-great-fit/