Virgin America will be one of the major consumer brands to trial the long awaited advertising platform from Twitter, known as Promoted Tweets.
In what will probably be the hot story of the week in social media and tech circles as Twitter founder and CEO Evan Williams and chief operating officer Dick Costolo officially unveil the ad platform at the Chirp Twitter developer event in San Francisco.
Promoted Tweets is Twitter’s first proper foray into the advertising marketplace and follows years of speculation as to how the company will make money and pay back some of the $160 million in funding so far.
The company’s only existing major commercial agreements come courtesy of the live search deals with Google, Bing and Yahoo, all of which were signed in 2009.
Read the full story at: http://www.tnooz.com/2010/04/13/news/twitter-and-promoted-tweets-virgin-first-travel-company-to-try-it-out/