There are plenty of reasons to have a presence on Facebook, Twitter or other social media outlets, but have you considered the reasons not to? Perhaps it’s time to take a step back and re-evaluate the realm of social media as a priority at your hotel by answering the following questions:
1. Do you have the resources? Is there someone at your hotel who is a true “social (media) butterfly?” The kind of person who knows the Facebook status of all their friends and posts regularly? The one who knows Ashton Kutcher from Twitter, and not from “That ’70s Show?”
2. Do you have the experience? Although the gap is closing, there is still a big difference between surfing the web and marketing a hotel. Your social media czar needs to not only have a working knowledge of social media outlets, but also know how to interact professionally and sell effectively. Remember, your hotel’s reputation is always on the line.
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