Kayak recently launched an updated version of its popular iPhone app. However, it is not the new app that has created a buzz around Kayak, it is the meta-morphosis of their business model the app signifies.
Kayak plans to offer booking facilitation via mobile device, and eventually the Web site as well (Private Sale has already launched with this feature). Consumer information will be collected and passed to the chosen site, which will process the booking. The goal is to improve the otherwise shaky meta-to-booking mobile experience.
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