Unless user experience improves travel booking engines will always suck
Recently I have been looking at the user experience with a lot of online travel booking engines and other search tools.Frankly they mostly suck. This is in the main because this is not simple or easy.
There are too many dimensions to the process. But that doesn’t mean that we have to put up with poor user experience in the main today.
Indeed it is high time the powers that be (and you know who you are) started to revisit the concept of the user experience.
Read the full story at http://www.tnooz.com/2010/01/11/news/unless-user-experience-improves-travel-booking-engines-will-always-suck/