It could be a clever wheeze to get people talking about the new site in online social areas such as Twitter, especially as it has a competition attached to it.
But it isn’t the first time a consumer-facing travel company has used a seemingly unconventional, non-travel name for its brand, and some companies will go to extraordinary lengths to decide on an identity.
Read the full story at :http://www.tnooz.com/2010/02/19/news/top-20-travel-websites-with-odd-brand-names/
