I used to wax lyrical about TripAdvisor. It represented citizen journalism at its best. Instead of glossy brochures and toned-down guidebook reviews, travellers suddenly had access to real warts´n´all accounts, from real people, paying real money. It certainly shook up the hotel industry. Hoteliers no longer had only to impress the undercover columnist, AA inspector or health and safety officer that would come knocking once or twice a year, but everyday visitors, every day. It worked – it really did.
Read the full story at http://www.smh.com.au/travel/traveller-tips/can-tripadvisor-hotel-reviews-be-trusted-20100202-nafk.html