The difference doesn’t seem to be due to a lack of technical infrastructure, expertise, or even corporate policy. The underlying difference seems to be cultural.
In a recent discussion with Greg Hounslow, Emerging Media Adviser for WestJet, I asked some pointed questions about why WestJet seemed to be having success with their Twitter strategy while so many other airlines seemed to be stumbling.
Read the full story at http://www.tnooz.com/2010/02/10/how-to/how-to-win-with-an-airline-twitter-strategy/
