There once was a day when consumers could visit an airline website and simply purchase a flight ticket.
In North America, Air Canada kicked off the end of that simple process several years ago when the airline introduced branded fares — Tango, Tango Plus, Latitude, and later Executive First Lowest and Executive First Flexible — all with their own attributes.
Read the full story at http://www.tnooz.com/2010/01/22/news/continentals-new-ceo-on-ancillary-services-pizza-lactose-intolerance/
